Parfumla | Blog

It took about a year to defeat the postal services and get samples of the revived old brand Maison Violet, and now, finally, I can tell you about it. The brand name is not very familiar even to perfume historians, because the brand has not always been involved in perfumes. The official registration date of Maison Violet is 1827. That was when the store and production of scented soap by Monsieur Violet opened. Until the end of the 19th century, first he himself, then his successors developed the business in a very competitive environment. They did well - by the beginning of the Belle Epoque, Maison Violet had several stores in the center of Paris and serious plans to capture the American market. After the First World War, perfumes appeared in the brand's assortment in addition to cosmetics. This was a time of rapid growth in the beauty industry, an era of innovative fragrances, ornate bottles, luxurious cases, colorful unexpected advertisements. Old brands flourished, new ones grew