Genyum

Breathe in a little genius to become part of his universe - this is the idea of ​​the Spanish perfume brand Genyum. All Genyum fragrances are dedicated to creative professions or modern bohemia. You are offered in a transparent streamlined bottle, like in a time capsule, a brief moment of silence in a sculptor's studio, a light rustle of pink tulle from a ballerina's dressing room and the barely audible sound of sharpening a pencil from the artist's studio.

The concept is not new, but Genyum approached its implementation not literally, not head-on: since he is a sculptor, let him smell like a pick and marble. The hint at the details of the creative process is given just enough to launch our imagination. We will think up the rest ourselves.

Painter

It is dark and dusty in the artist's studio. The curtains are drawn. The canvas is empty. The creative thought beats and rushes in rapid sketches. The fingers are black from crumbling coal, pencil shavings squeak under the soles. The nose is invitingly pinched by the smell of drying oil and old wood.

Painter is the most straightforward of Genyum and the most understandable, but it is also the most comfortable. Lovers of early CDG will like it.

Painter Genyum - a box of pencils

Black pepper, kelp, juniper

Ballerina

The ballerina steps on the ground with only her fingertips and argues with gravity, hanging for a moment in a jump. Thin wrists, fragile shoulders, a small neat head with a smooth hairdo. Looking at her, it is hard to imagine that with a blow of her trained foot, the fragile fairy can kill a bull.

It just so happened that dancers appear before the audience as weightless fluttering nymphs in marshmallow-pink tutus and carefully hide their muscles, strength, pain. Ballerina Genyum is also about airy meringue with red berries, sweet vanilla, a pink cloud of powder. Only tart musk reminds us of how much sweat was shed for this seeming lightness.

Ballerina Genyum — Pavlova dessert

White amber, iris, black currant, Bulgarian rose

Sculptor

With him, everything is simple. It seems that he has just put down the spatula and almost washed all the clay from under his nails, went out to the shore of the cold North Sea and froze in admiration of the work of his teacher - Nature, which for millions of years, like a sculptor, has been grinding and polishing stones.

Sculptor Genyum - wind from the north

Iris, anise, fennel, patchouli

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